Journal
Notes from the aisle
Practical writing for trade marketers who measure visibility in facings, photos, and what survives restocking.
How to Read a Bay in Ninety Seconds
A field habit for trade marketers who need a fast, honest read on shelf health before the next meeting.
Planograms That Survive Real Restocking
Beautiful bay maps fail when night crews refill from the back. Design for how stock actually moves.
POS Materials That Fit Thai Fixtures
Clip depth, humidity, and crowded aisles decide whether a shelf talker lasts the weekend.
A Calm Checklist for Promo-Week Visibility
Protect the offer without fake urgency. What to verify before, during, and after a trade promo.